George at Asda Kids Size Chart — How Long Will It Fit?

Free George size finder for babies, toddlers and kids — enter your child's height and see their size plus how many months before they outgrow it.

March 10, 202616 min readUpdated for 2026Free Size Finder Below
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Size recommendations are based on official brand size charts and are provided as a guide only. Fit may vary by item, style, and individual child. Outgrow is not responsible for sizing decisions made based on these recommendations.

George at Asda is one of the UK's most shopped children's clothing brands — not because it's the most fashionable, but because it's everywhere, it's affordable, and for basics, school uniforms, and everyday playwear it genuinely delivers. If you have kids in the UK, George is almost certainly part of the wardrobe rotation whether you planned it that way or not. George is one of 38 brands in our complete kids' clothing size chart.

Sizing at George is mostly straightforward, but there are a few quirks worth knowing — particularly around the waist (which runs generous) and leg length (which runs short). This guide covers the complete official George size charts for babies, toddlers, and kids, the key fit quirks parents consistently report, and how George compares to Next, Primark, M&S, and H&M.

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Does George at Asda Run Small, Large, or True to Size?

George generally runs true to size in height, but generous in the waist and short in the leg — this is the consistent pattern UK parents report, particularly for older kids' trousers and school uniforms.

True to size in height — George's age-to-height mapping is reliable. A child at the 50th percentile for height will fit their age label comfortably.
Generous in the waist — particularly in school trousers and bottoms. Parents of lean or average children frequently report needing to take in the waist or rely on the adjustable waistband.
Short in the leg — this is George's most consistent sizing quirk. The inseam runs short relative to the height range, particularly noticeable in the 6–12 age range.
Baby sizing is true to size overall — with the main exception being the 12–18 month range which can run generous.
Basics are more consistent than fashion pieces — George's t-shirts, vests, pyjamas, and school basics are reliably sized. Fashion items and structured pieces are more variable.

George Baby Size Chart (Tiny Baby–24 Months)

Measurements from the official George at Asda size chart.

George SizeHeightWeight
Tiny BabyUp to 50cm / 20"Up to 2.7kg / 6lbs
First SizeUp to 56cm / 22"Up to 4.1kg / 9lbs
0–3 Months56–62cm / 22–24"Up to 5.5kg / 12lbs
3–6 Months62–68cm / 24–27"Up to 8kg / 18lbs
6–9 Months68–74cm / 27–29"Up to 9.5kg / 21lbs
9–12 Months74–80cm / 29–31"Up to 11kg / 24lbs
12–18 Months80–86cm / 31–34"
18–24 Months86–92cm / 34–36"
Fit tip: George's Tiny Baby size is genuinely small — designed for babies up to 2.7kg which covers premature and small newborns. If your baby is expected to be average birth weight (3–3.5kg), start with First Size rather than Tiny Baby. The 12–18 month range in particular runs generous — if your child is average sized, some parents find the 9–12 month range fits well into 13–14 months.

George Kids Size Chart (1–6 Years)

George SizeHeightHeight (in)
1–1.5 Years80–86cm31–34"
1.5–2 Years86–92cm34–36"
2–3 Years92–98cm36–38.5"
3–4 Years98–104cm38.5–41"
4–5 Years104–110cm41–43.5"
5–6 Years110–116cm43.5–45.5"
Fit tip: George's waist runs generous in this range — parents with lean children regularly report needing the adjustable waistband pulled in fully. The adjustable waist is available on most George trousers and shorts which makes this manageable, but worth knowing for non-adjustable items like leggings.

George Older Kids Size Chart (6–14 Years)

Measurements from the official George at Asda size chart.

George SizeS/M/LHeightChestWaist
6–7 YearsXS116–122cm / 45.5–48"61–63cm / 24–25"57–58cm / 22.5–23"
7–8 YearsXS122–128cm / 48–50.5"63–67cm / 25–26"58–60cm / 23–23.5"
8–9 YearsXS128–135cm / 50.5–53"67–70cm / 26–27.5"60–62cm / 23.5–24.5"
9–10 YearsXS135–140cm / 53–55"70–73cm / 27.5–28.5"62–64cm / 24.5–25"
10–11 YearsS140–146cm / 55–57.5"73–76cm / 28.5–30"64–66cm / 25–26"
11–12 YearsS146–152cm / 57.5–60"76–79cm / 30–31"66–68cm / 26–27"
12–13 YearsM152–158cm / 60–62"79–82cm / 31–32"68–70cm / 27–27.5"
13–14 YearsM158–164cm / 62–64.5"82–85cm / 32–33.5"70–72cm / 27.5–28"
Fit tip: George offers Regular and Long inseam options in older kids' trousers from around age 6 upwards — Long adds approximately 4cm to the inseam. Given that George runs short in the leg, taller children should default to Long leg where available. The Regular inseam is fine for average or shorter children.

George School Uniforms

George at Asda is one of the most widely used school uniform brands in the UK alongside M&S and Next — the combination of price and wide availability makes it the default for many families.

Uniform sizing runs true to George's regular sizing — no need to size differently for uniforms vs everyday clothes.
Adjustable waistbands on most trousers and skirts — given George's generous waist, this is essential and George implements it well across their uniform range.
Leg length runs short — same as regular George clothing. If your child is tall for their age, go up a size or choose the Long leg option where available.
Polo shirts run true to size — George polo shirts for school are reliable and one of their better uniform pieces for consistent sizing.

How George Compares to Other UK Kids' Brands

Brandvs. George
NextNext runs slightly smaller and more fitted. George is more generous in the waist. If your child wears Next, go up half a size at George for bottoms.
PrimarkVery similar sizing. Both run true to size in height with a generous waist. Primark's leg length is slightly more consistent than George's.
M&SM&S runs noticeably larger — particularly in baby and toddler sizes. Mumsnet parents consistently describe M&S as "massive" compared to George.
H&MH&M uses European sizing (cm-based) and runs generous overall. H&M and George are similar in generosity — a George 5–6Y is roughly H&M 116 (5–6Y).
Sainsbury's TUVery similar to George overall — both true to size in height, both generous in the waist. TU's leg length is slightly better proportioned than George's.
John LewisJohn Lewis runs generous, similar to M&S. Noticeably larger than George in practice.

How Long Will George Clothes Last?

George's generous waist actually helps longevity in trousers — children grow into the waist rather than out of it, which means bottoms in particular tend to last well. The short leg length is the more common limiting factor.

George SizeAverage Wear Time
0–3 Months6–10 weeks
3–6 Months2–3 months
6–9 / 9–12 Months3–4 months
12–18 / 18–24 Months4–6 months
2–3 / 3–4 Years6–9 months
4–5 / 5–6 Years7–10 months
6–8 Years9–12 months
9–11 Years10–14 months
12–14 Years12–16 months
Fit tip: George's generous waist means children with a lean build often get extra wear from trousers — the adjustable waistband can accommodate growth without the trousers feeling tight. The leg length is usually what ends the useful life of George bottoms rather than the waist.

Frequently Asked Questions

Does George at Asda run true to size?

Generally yes for height — the age labels are a reliable guide for most children at average height. The main quirk is that the waist runs generous and the leg runs short, particularly in trousers and school uniform bottoms. For tops and basics, George is reliably true to size.

Does George run big or small compared to Next?

George runs slightly larger than Next — Next is more fitted, particularly in the body and waist. If your child wears Next, they may need to go down half a size at George for bottoms. For tops the difference is smaller.

Why are George school trousers too big in the waist?

This is George's most consistent sizing feedback — the waist runs generous across their range, particularly in school uniform trousers. The adjustable waistband on most George uniform trousers helps significantly. If your child is lean and the adjustable waist is still too big, Next or M&S school trousers may be a better fit.

Are George baby clothes true to size?

Mostly, with one notable exception — the 12–18 month range runs generous. Several parents report their average-sized child staying in George 9–12 months beyond the usual age. For babies at or below the 50th percentile, size down one in the 12–18 month range.

Does George do Slim fit kids clothing?

George does not currently offer a dedicated Slim fit range for children the way The Children's Place or Gap does. Given George's generous waist, this is one area where leaner children may find the fit less satisfactory. Next or H&M are better options for slimmer builds.

How does George sizing compare to H&M?

Both brands run similarly generous in the waist and are roughly true to size in height. George uses UK age-based sizing while H&M uses European cm-based sizing, but the actual fit is comparable. A child in George 5–6 Years is typically in H&M 116cm (5–6Y).

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